1. WHAT HAPPENED?
Porsche killed the gas Macan (its #1 best-seller) to go 100% electric in 2021.
2025 reality: EV Macan = only 15% of sales (14k vs 79k gas in Q1).
Result:
99% profit crash (from €4.6B to €46M)
€3.5B+ lost profit (2026–2028)
3,900 layoffs
2026 sales crater
Now rushing a...