Can't decide on a colour for your Taycan?

[wurzitup]

The artist actually owns one of these...... 1 of 246 for that year brought to the US.

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[mutanthands]

So the primary purpose of Porsche Taycan marketing is to sell Taycan's to potential buyers and perhaps convince existing owners to upgrade.

While this is the overarching goal of marketing, it's quite a simplistic take.
There are many different subgroups which they target with marketing.
These "art" cars, and more art lead videos, are trying to appeal to a younger generation.
Trying to shred the old man car image, and bring in a fresh new group of potential customers.
Do these campaigns achieve that? Well, that's subjective, and I'm not sure if I am the right demographic, but I like the experimentation.

 

[Ambroos]

I kinda like it, not to the point that I'd drive it around but as an interesting design concept it has it's charm. The colours are very on trend for 2021/2022.

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