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Electric car sales switch into reverse (Times UK Article)

CaliPorsche

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Behind paywall so here is the story….

Hopes for the mainstream adoption of electric cars have been punctured by figures revealing a fall of more than 11 per cent in the sale of zero-emission vehicles to private buyers.

The Society of Motor Manufacturers and Traders has said that motorists are holding back from the switch because of continued uncertainty about whether a government ban on petrol and diesel cars will be enforced, the cost of electric vehicles, the cutting of financial incentives, and fears about the lack of a public recharging network.

Ministers and the industry have previously hailed rising sales of electric cars as a sign that Britain is ready to move from the “early adopter” stage of battery electric vehicle (BEV) ownership to mass market.

However, the number of electric cars bought by private owners has fallen from more than one in three of the BEV market to less than one in four in just a year. Figures for the first half of the year showed a 32 per cent surge in BEV sales to 152,000 cars, accounting for a sixth of all new registrations.

However, detailed data reveals that private motorists have stopped buying.

The vast majority of new BEV registrations this year — more than 75 per cent — were with fleets and business owners, which can take advantage of company car tax breaks, the benefits-in-kind regime and salary-sacrifice schemes that mean running an electric car attracts dramatically less tax.

In the first half of this year, 37,000 new electric cars were registered to private retail-buying motorists, or just 24.2 per cent of all BEVs. That is down from the 41,800 BEVs sold to private motorists in the first half of last year when retail buyers accounted for 36.3 per cent of all electric car sales.

The fall coincides not only with the cost of living crisis but also with the scrapping of the “plug-in car grant”, which at one stage was worth up to £5,000 off a new electric car.

A report from the trade body, highlighting the stalled electric car private buyer market, said: “A faster and fairer mass transition [to zero-emission vehicles] is threatened by the absence of support for private buyers, many of whom plan to go electric but are delaying due to concerns over affordability and uncertainty regarding the availability of a charging network.”

Speaking at the launch of the report, Alex Smith, the managing director of Volkswagen UK, said his company’s definition of an “affordable” mass market electric vehicle would be its €25,000 (£21,500) ID.2 all-electric car due to launch in a couple of years. That price, however, is more than 50 per cent higher than the cheapest petrol cars.

Mike Hawes, the chief executive of the trade body, said: “We are ready to move from the ‘early adopter’ to the mass adoption stage of electric vehicles but there needs to be incentives for the private buyer that match the fleet buyer.”

He said ministers should look at cutting VAT on electric cars and at public recharging points and reversing the decision to start charging electric car owners vehicle excise duty.
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That’s a lobbying piece written by a trade group politicking for subsidies, masquerading as journalism.
 
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CaliPorsche

CaliPorsche

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That’s a lobbying piece written by a trade group politicking for subsidies, masquerading as journalism.
Don’t disagree (show me a business article that isn’t theses days ?)…. and I would hope most readers can see through that …….. but I am assuming they did not lie about the data on EV buyers.
 

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The cost of entry thing has now hit a natural hurdle imo.

In wealthier areas EV adoption is really taking off, as price is not an issue (many company directors etc) and it can also now be seen as something of a status symbol.

I am noticing BMW iX at the school gates, starting to replace Range Rovers.

When I got my Taycan in 2021, EVs were relatively rare where I live. Now I reckon 1 in 3 new cars has got the 'green plate' and they are everywhere.

In areas where people buy mostly used cars, it's going to be completely different.

So I think we are approach saturation as that article states.
And I highly doubt this Govt will reduce tax on EVs. If anything they want to introduce pay per mile to increase it.
As well as making lots of tax on petrol / diesel.
And they are now turning to be very pro oil and anti green.
 

gramorris

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Don’t disagree (show me a business article that isn’t theses days ?)…. and I would hope most readers can see through that …….. but I am assuming they did not lie about the data on EV buyers.
Private sales overall we’re down 8% in August. There’s just some nuance missing to strengthen the sentiment of the article. But it would be difficult to see through it as they don’t publish the data.

A balanced piece would probably suggest high interest rates is driving down all private sales but BEV sales have been hit worse because of higher costs and removal of subsidies.

Model Y was the #2 seller in Aug too so I’d imagine before long we’ll have an EV as the best selling car.
 


gramorris

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The cost of entry thing has now hit a natural hurdle imo.

In wealthier areas EV adoption is really taking off, as price is not an issue (many company directors etc) and it can also now be seen as something of a status symbol.

I am noticing BMW iX at the school gates, starting to replace Range Rovers.

When I got my Taycan in 2021, EVs were relatively rare where I live. Now I reckon 1 in 3 new cars has got the 'green plate' and they are everywhere.

In areas where people buy mostly used cars, it's going to be completely different.

So I think we are approach saturation as that article states.
And I highly doubt this Govt will reduce tax on EVs. If anything they want to introduce pay per mile to increase it.
As well as making lots of tax on petrol / diesel.
And they are now turning to be very pro oil and anti green.
EV sales are up 40% YoY, 70% Aug 22 - Aug 23. The government has very aggressive EV benefits for company and fleet purchases. Evidence suggests we’re far from saturation overall - although we may be for private buyers but that seems to be the case for all cars in the current climate.
 

Bobzilla

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EV sales are up 40% YoY, 70% Aug 22 - Aug 23. The government has very aggressive EV benefits for company and fleet purchases. Evidence suggests we’re far from saturation overall - although we may be for private buyers but that seems to be the case for all cars in the current climate.
I'm guessing that a lot of personal purchases have switched to corporate, either buying through a personal company or through a company car lease scheme.
 

gramorris

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I'm guessing that a lot of personal purchases have switched to corporate, either buying through a personal company or through a company car lease scheme.
That would be my guess too, if you had a 3yr old personal lease up for renewal and a salary sacrifice scheme available there'd be no reason (other than EV-phobia) not to do the sal sac
 


andix

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Well, EVs are very expensive, electric charging is very expensive;
If you do the math, a hybrid or diesel is cheaper (I have a BMW 50e, like 80k € cheaper than the TT…)
But especially the Taycan is brillant. So same story. Very good car, not cheap.
 

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That would be my guess too, if you had a 3yr old personal lease up for renewal and a salary sacrifice scheme available there'd be no reason (other than EV-phobia) not to do the sal sac
Absolutely- Salary Sacrifice is taking a big foothold in the UK, downside will be waterfall of used swamping the market and impacting used values…..think we are seeing the cusp now…….
 

gramorris

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Absolutely- Salary Sacrifice is taking a big foothold in the UK, downside will be waterfall of used swamping the market and impacting used values…..think we are seeing the cusp now…….
Agreed, and this is likely a specific issue for high end EVs where people who wouldn't normally have access to luxury cars do now but the same benefits aren't available to used buyers.

At the lower end of the market though the current new EV benefits are one of the better government incentives imo as it should kick start the used EV market for Kia, Hyundai, Tesla etc. and get more EVs on the road.
 

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Agreed, and this is likely a specific issue for high end EVs where people who wouldn't normally have access to luxury cars do now but the same benefits aren't available to used buyers.

At the lower end of the market though the current new EV benefits are one of the better government incentives imo as it should kick start the used EV market for Kia, Hyundai, Tesla etc. and get more EVs on the road.
Wife has a Renault Zoe, it was the only highly regarded small/mini size car with 200 miles plus range 2 and a bit years ago. The issue I found that even with the price of fully loaded was £33k….our view, over priced, there are far better used/new ICE are better value.

3 yrs is up next March and we decided to go up a size to a Cupra Born.

From experience, the smaller, more affordable EV’s just don’t seem to represent the purchase cost
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