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Porsche and Tariffs [LOCKED DUE TO POLITICS]

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W1NGE

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There has been little discussion on this forum as to the effect of tariffs on Porsche.
This from Bloomberg.
There is no impact.and tariffs were cancelled (as we guessed at) last time I checked.
 
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JimBob

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Nope. We are talking about new US tariffs on Europe. Here is the BBC.
 

f1eng

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There is no impact.and tariffs were cancelled (as we guessed at) last time I checked.
Cancelled temporarily for Canada and Mexico whilst they expedite the provisions already agreed but China going ahead and EU and UK threatened but no details yet.
 

FlyingPoint

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If tariffs are levied on the EU, as many folks (myself included) believe, this will not go well for PAG.
Porsche made some big mistakes. They are pricing themselves out of the marketplace. I love the brand, but I am not a fool. It is becoming harder and harder to justify the premium that we all have to pay across all models. Historically (2022-2023) depreciation affected only those foolish enough to purchase versus lease, now lease pricing is taking into consideration the freefall depreciation. I loved my 2021 Taycan and am thrilled with my 2024 4S, but the financial model is approaching insanity relative to what is being delivered. Just my 2c.
 


snstevens

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When something like this happens, I like to try to put myself in the position of an executive leading Porsche. What do I do? Do I simply hold tight on margins and let tariffs take a bite out of my unit sales volume and revenue targets for the year?

I don’t think that’s likely. Instead, Porsche will stay with higher price products, but offer incentives ranging from discounted interest rates, reduced pricing on product sitting on dealers lots, or other measures to move product, particularly SUVs.

On the EV side, I expect them to continue to make a push with a 718 EV and more improvements on the Taycan including better software from the Rivian partnership.

At the end of the day, the only thing that matters is moving a lot of product and preparing for the time when EV sales dominate ICE sales. I’m sure Oliver Blume gets that. If he doesn’t move product, this will be his last year.
 
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Fish Fingers

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So, what's going to happen to all of you in the US with the 25% imported car tariffs now in effect as of midnight?

How will this affect forum members in the real world?

What about used prices in the US?

And repairs and insurance premiums?
 

pedroleumjelly

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I think there a couple things to consider:

1. El Presidente is using this as a negotiating tactic – if you're not serious with your threats then everyone can call your bluff. If you are, then things get way more negotiable.

2. The new and used market will absolutely shoot up in its price baselines. Those who could previously afford a 100k new car will now be looking at 100k used cars. Previously 80k used and new cars will now cost 100k.

3. Dealers will absolutely abuse this

4. If the tariffs stick around long enough and then eventually get removed, prices absolutely will not go down.

Whichever way you spin this, the only way us consumers benefit from this is with option 1 provided it gets resolved quickly. This is pretty bad if you're into cars.

Also quite the coincidence that Teslas are not affected by this. But that surely must be unrelated, right?

I have a 992.2 S with a late June delivery: not only did I get laid off last month, but even if I find a new role by then I don't think I can stomach a 173k MSRP + 20% in tariffs + 10% in sales tax. I may actually just keep my Taycan and buy out the remainder of the lease.
 

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Standing on the last Trump's interview , for USA 25% tariff for imported cars..I wouldn't complain too much, in AU we already had 33% of luxury tax for imported cars so...
 
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