pjg03d
Well-Known Member
- First Name
- Justin
- Joined
- Sep 10, 2025
- Threads
- 4
- Messages
- 80
- Reaction score
- 76
- Location
- US
- Vehicles
- 4S, Lyriq
It is a re-orienting of a relative well-known marketing and business campaign strategy, that goes something like "people don't buy what you do, people buy why you do it". Porsche believes they are selling a lifestyle, not just a car. For a lot of people they aren't wrong.
"It's not what you buy, it's what you buy into."
Huh?
As a consumer I think 'it's what you buy'.
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