Designing an Electric Supercar - TrendHunter

[ron_b]

An Interview with Porsche Cars Canada CEO & President Marc Ouayoun
Riley von Niessen — March 2, 2020 — Business

https://www.trendhunter.com/trends/porsche-taycan

Fun except:

Which consumers does the Taycan appeal to specifically—why do you think this is?

According to the first orders we have, we've attracted many new customers with the Taycan. Approximately 60% of the customers that are interested in the Taycan and that placed orders are from other brands—they don't own a Porsche yet. Another 40% are Porsche owners
...
With the Taycan, I think we can really target a much broader audience interested not only in luxury, but in sustainability.

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[TheSnape]

And sportiness as well