Porsche says “significant price increases” coming middle of this year

[f1eng]

The point was that you could raise profits per unit while demand is greater than production. ?


I began typing a more sensible answer, but it's not the first time that one of your posts casts a very slanted view of Porsche and their history. (Flicks off the safety on the flame thrower.)

Ferrari was an arrogant peasant who stole his employer's design, went racing with it and found some success amid modest competition. His strike of genius was finding the right color (and shade of it) to "instill passion" and then milk gullible celebrities of the money required to fund the next race. Insidiously, the same "passion" worked out well for shirking out of paying his drivers more than a pittance. The same philosophy (or, rather, myth) is perpetuated by the company to present day, where they have built a formidable apparel business that they use to finance a mediocre racing effort (well, it's improving) and selling a handful of shoddy, fragile road cars - that somehow are gaudier still than the apparel they're promoting.

(How am I tracking?)

Meanwhile, on the other side, Porsche as a clan have invented the electro-mobile, the mid-engine racing car layout (with Auto Union), the "light robust cars win endurance races" approach long before Chapman rode a trike, and the supercar for the road concept - meaning something that you _can_ drive even if it's not a sunny Sunday. They've arguably been more successful at the racing they do than Ferrari, throughout their respective history. (Not a lot of apparel making, though even that is more utility-focused like, say, a rain jacket.)

Where exactly was the "right" point up the market where Porsche should have stopped?

Oh dear.
I suppose you are glad to have got that off your chest.


I am not now, nor ever have been a fan of a brand.

What Ferdinand Porsche designed as an employee decades ago for Auto Union, for example, were admirable but have nothing whatsoever to do with today’s car company.

Ferrari took advantage of brand fans outrageously as you know. What they do now has nothing much to do with history either, their :”limited edition” runs today are huge compared to their normal production in the 60s and 70s.

The people who made them what they were are all dead or retired.

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[f1eng]

Where exactly was the "right" point up the market where Porsche should have stopped?

Before they started making the 911 big and heavy.

 

[FlyingPoint]

It may be that since the last financial crisis ('08 -'09), we have been spoiled with low interest rates and low inflation. With the inflation the world is experiencing post Covid, it is not surprising that PAG will be raising prices to achieve the their historical margins. IMO, if one perceives the vehicle is not worth the price - don't purchase it. The choice always resides with consumer.

 

[WasserGKuehlt]

Oh dear.
I suppose you are glad to have got that off your chest.

Indeed I am, and thank you for presenting me with the opportunity.

I am not now, nor ever have been a fan of a brand.

What Ferdinand Porsche designed as an employee decades ago for Auto Union, for example, were admirable but have nothing whatsoever to do with today’s car company.
[...]
The people who made them what they were are all dead or retired.

I admit I am a bit predisposed to brand 'fanaticism', and I like to think it is an expression of knowing and admiring their history - hence my bristling at the quip regarding "tuned VWs". I'm not that naive to assume today's company is the same as 70/50/20 years ago, but maybe I am naive enough to think there's a continuous "ethos" tracing back to its origins.

I'll say, though, that this - the experience of buying my first new Porsche - has been the hardest test of that admiration bit.

 

[B61]

Just read an article today… in 2022, Porsche made profit of 6.8 billions eur, sold 309.000 cars….so about 22k€ per car.

 

[B61]

As we've seen in the past (on the forum), this is often not the case.

Depends on market?
In my case price was fixed… and i also got compensation because of 4month delay

 

[Charlie]

No.
Edit: In the 14 months I have had my 22 4S, it needed a new heater ($1800) and a new hv on-board charger ($1600). Although covered under warranty the labor cost was at least $1000-$1500 each time. Imagine what those non-warranty costs will be in the future, Not to mention time for parts availability. $5,000 - $6,000 repair costs a year? I like the car, but keep it for 8 to 10 years? no, thanks.

I bought extended insurance to coincide with the 8 year battery warranty and intend to keep the car until there's a total update (or some other car comes out that I want more than a Taycan) and sell my 4S with some extended warranty left for the next buyers confidence. It was less than $4500.

 

[f1eng]

I admit I am a bit predisposed to brand 'fanaticism',

I know the history reasonably well too and personally knew engineers like Hans Mezger from Porsche and both Harvey Postlethwaite and Ross Brawn from Ferrari so have a fair bit of inside insight. Ross has been my mate since 1978 and we go fishing together.

Both companies have varied history, whilst Porsche made some great Le Mans cars some years they just won because they were the only serious entrant and as soon as another serious competitor came along they were beaten.

Ferrari have had great success and huge disappointment.

It is all about the people working there at the time, not the brand IME.

 

[Zulfu]

just a stupid question, can someone explain me what's the definition of MY24? Which model is that

 

[driver69]

just a stupid question, can someone explain me what's the definition of MY24? Which model is that

Model Year 2024

 

[Wakesurfer]

Before they started making the 911 big and heavy.

Starting with the 964 Model in 1989........................

 

[ThePaddyWan]

Porsche is definitely trying to shift to fewer, but higher margin per-unit sale prices. It helps simplify their manufacturing and also help keep demand strong. Hermes and Supreme mastered the concept of limited and exclusive. You can't even buy our product, even if you want to.

All of the supply chain issues recently show that chasing volume sales isn't as profitable across all industries. Adding to the fact that they're now a separate publicly traded company, the drive to increase margin is multiplied by shareholder expectations.

As an existing owner, I'm happy that it'll keep the value of my car high, but, in a more general sense, I'm getting tired of everything costing more and becoming harder to obtain.

 

[WasserGKuehlt]

It is all about the people working there at the time, not the brand IME.

It's always about the people; however, not all people have the choice or the desire to work for a specific business, so while success may be incidental (Ross Brawn at Ferrari), companies do hire to a given profile (that they feel represents whatever that "ethos" is).

As an aside, I'm a big and early fan of Ross - from before the time when team principals became celebrities. Schumacher to Ferrari was for me a dream come true (at the time), but I soon realized to whom Scuderia owed their renaissance (and the same applies to the subsequent teams he's brought to the top). If it ever comes up (do people talk while fishing?), please assure him that his fame reached far and wide in Eastern Europe in the early 90s.

 

[Zulfu]

Model Year 2024

thanks mate

 

[Archimedes]

Porsche has been attempting to transition to a lifestyle brand, ala Ferrari, for a while now. Personally, I don’t think Porsche can survive as a super low production car company. They tried that once and it almost ended the company.

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