Taycan Sales Declining

[Der-Schwabe]

"Demand for the Taycan in Germany has halved"

My first post on this forum...gulp...here it goes...

Interesting quote: "Without citing a source, Porsche only states that demand for the Taycan in Germany has halved".

Looking at the sales as reported by the German Federal Motor Transport Authority (KBA), the German equivalent of the DMV, for June 2023 a bumper month was reported with 837 newly registered Taycans, a 120.8 % increase over the same month last year. Indeed, the Taycan was the best selling vehicle in it's market segment, not just the best selling BEV in that segment but the best selling vehicle, period. Outselling the usually strong-selling Mercedes S-Class. More importantly, the Year to Date (January to June) figures show that 2,577 Taycans were sold which represents a 31.8% increase over the same period last year.

For comparison, the next best selling BEV in the same market segment in June 2023 was the Audi Etron-GT with 188 vehicles sold, followed by the Tesla Model S with 168 vehicles sold, then the Nio ET7 with 99 vehicles sold and finally the Lucid Air registering 34 new vehicles.

Source is the KBA, that publishes new vehicle registrations on a monthly basis:

https://www.kba.de/DE/Presse/Presse...te/2023/pm28_2023_nr1_seg_06_23_komplett.html

Download spreadsheets here:

https://www.kba.de/DE/Statistik/Fah...euzulassungen/monatl_neuzulassungen_node.html

Of course, let's not forget that the UK also registered a bumper month of sales in June 2023 as this thread highlights:

https://www.taycanforum.com/forum/threads/640-taycans-sold-in-uk-in-june-2023.16411/

Sponsored

 

[kmcdonal]

The dealer near me, where I bought mine has a turbo they can’t unload. I believe the color is called chalk so if that’s something you’re looking for you should look into it.

Thanks. I may consider that. I was trying to do a custom order for a Turbo.

 

[DirtyPop]

Second qtr sales figures for Porsche have been released and Taycan sales continue to decline. Compared to the same period last year, Taycan sales have declined by 35%. That's quite significant. I am starting to wonder if Porsche blaming supply chain issue is still the crux of the decline or there is something else going on? EV's in general are piling up on dealer lots with average days on lots much higher than ICE vehicles. I noticed depreciation on Taycan's being substantial too. Not intend to get into war of words here with anyone as I am a Taycan fan though have not taken the plunge yet but just concerned about Taycan's future. Is the low mileage but higher price the reason? What do you all think?

For me I don’t care what the numbers say. I didn’t buy my ‘22 GTS as an investment. Unless you are buying a collector car the more expensive the car the higher the depreciation is going to be. The Taycan is so amazing I don’t care that it is worth less than what I paid. When you do something enjoyable it costs money right? Go on a cruise, go see a movie, eat a fancy dinner… all costs money. Driving this almost flawless car costs money too.

 

[WasserGKuehlt]

EV sales have entered the "the chasm"

And here I thought, having ordered mine mid-2022, that I was a “late adopter”. ?

 

[annieland]

of course frozen is brazen
but how do you explain the flames of fire in your avatar !?!

Well if you really want to know... Did a TSD Rally with my regional PCA chapter, part of it was a drive to Hell, MI to take a 'gimmick' photo by a popular roadhouse.

So I dunno... Thought it was cute... Even fire can't melt my Hot Frozen Berry Metallic Taycan! ?

 

[andix]

Nope, not the sales are declining, the deliveries are.
Sales is (too) high, still

 

[snstevens]

I've always looked at auto supply & demand based on what is sitting unsold in a dealer's lot. From that perspective I can tell you that there are no "unsold" Taycan's sitting in my dealer's lot, waiting to be off-loaded due to slow demand.

If anything the dealer tells that there are parts shortages, including the harness fabrication issue in Ukraine, that are reducing availability. Not a surprise.

My perspective - your mileage may vary.

 

[parkslopedope]

Come to California, there's no shortage of options. . .it's definitely regionally based.

 

[GregN]

This is much ado about nothing... The only real measure of success of a vehicle would be if your deliveries were keeping up with demand, ie all demand was being met. Clearly it is not, as I am picking up my 4s CT next week at Porsche Experience Center Atlanta, after a 10 month wait. Just reading through this thread, most have waited for more than a year, one person said 20 months! Sales figures would only be relevant if supply was keeping up with demand, or there was no supply issue whatsoever - ie there were Taycans sitting on the dealer lots, waiting to be sold. My south Florida dealer, one of the largest in the nation, says they have NEVER had a Taycan sitting on the lot awaiting a sale.

In the press release, Porsche stated multiple times that supply issues were the cause of lower sales. It's clear the demand is there, by the significant backlog they still face.

 

[rich_r]

As much as I keep reading articles and wathcing videos proclaiming the collapse of Taycan sales and values, I've yet to really see this materialize...and as a "bottom feeder" looking for a good deal on a CPO car I have a vested interest in wanting that scenario to come true. The only difference vs a year ago is that instead of paying pretty much MSRP for a 1 year old CPO car Taycan, you can now find one for a more normal and reasonable 20% disount (though not necessarily for the CT version). As someone else mentioned, I can almost guarantee that the reason for the sales dip was due to supply issues not demand issues. Selfishly, I wish this wasn't the case...but it is what it is. Once we get back to a more normal supply situation, I would expect the Taycan to depreciate like any expensive luxury sedan...look at Panameras for reference. Not sure why people always bring up the 911 for comparison...the 911 is its own unique and special case...not many cars (including most other Porsches) retain value as well.

Hot take: I actually think the fact that the Taycan is an EV is less of a factor (either good or bad) when it comes to sales vs more mainstream cars. My interest in the Taycan was piqued by the design and then the way it drove on multiple test drives (across different variants). I'm indifferent to its EVness- the pros/cons kind of balance out for me. But if I were considering an ID4/Mustang MachE/Model Y my buying considerations would be different.

 

[Jonathan S.]

As much as I keep reading articles and wathcing videos proclaiming the collapse of Taycan sales and values, I've yet to really see this materialize...and as a "bottom feeder" looking for a good deal on a CPO car I have a vested interest in wanting that scenario to come true. [...]

Same here. I'll probably end up waiting until 2025 to replace my Audi A6 Allroad with an EV.
Especially since by 2024 the wagon EV options from Audi and BMW might become available in the U.S. (although more likely not, alas).
Plus any day now we'll hear the announcement from VAG for Supercharger access in 2024 a la MB, right? (Right?!?)

But if a crazy good deal were available now on a CT4, sure, I could be tempted!
However, I'm not seeing anything like that anywhere -- even if CT4 trade-in offers from dealers are crazy low, those sellers aren't trying to sell their CT4 privately in any significant numbers, and those who are list asking prices the same as dealer CPO listings.
(If am missing something, then please feel free to forward it my way, thanks!)

 

[rich_r]

Same here. I'll probably end up waiting until 2025 to replace my Audi A6 Allroad with an EV.
Especially since by 2024 the wagon EV options from Audi and BMW might become available in the U.S. (although more likely not, alas).
Plus any day now we'll hear the announcement from VAG for Supercharger access in 2024 a la MB, right? (Right?!?)

But if a crazy good deal were available now on a CT4, sure, I could be tempted!
However, I'm not seeing anything like that anywhere -- even if CT4 trade-in offers from dealers are crazy low, those sellers aren't trying to sell their CT4 privately in any significant numbers, and those who are list asking prices the same as dealer CPO listings.
(If am missing something, then please feel free to forward it my way, thanks!)

ha - funny enough the a6 allroad is the other car I’m considering. How do you like it?

 

[Jonathan S.]

ha - funny enough the a6 allroad is the other car I’m considering. How do you like it?

It is absolutely perfect for what it is.

Which is not a Porsche. Or the RS6 Avant. Or even a theoretical S6 Allroad.

But is it faster than I need it to be where I usually drive (where the interstate has lots of speed traps that are triggered in the low 70s, and the secondary highways mainly have 50mph or lower speed limits), the interstate handling is serene, the secondary highway handling is reasonably engaging, rear seat comfort is excellent, cargo capacity is massive (despite feeling like you're just driving an ordinary mid-sized sedan), cruising range is close to 600 miles with the OEM tires (though I took a bit of a hit swapping those out to the Michelin CC2 almost immediately), and everything else about it is super comfy (massaging seats really work!), convenient (the automatic retractable cargo cover is wonderfully overdone), etc.
(Only criticism of sort is that the infotainment system often asks me to confirm privacy settings and notifies me that my personal settings have been updated -- at first this was annoying, but then I realized it was a harmless bug. Trivial, yes, but that's all I can think of as a criticism!)

However, the BMW i4 M50 I bought (for my wife, sort of) has made me somewhat of an EV convert, and the 4CT brings together so many tempting elements (with the major drawback being that my closest Porsche dealer is an hour away for any warranty service).
So if the Supercharger network opens up to some combination of BMW, Audi, and Porsche, then my next car will be an EV, although might wait until 2025. (Especially since we've started planning a family cross-country trip for June/July 2024 for which the A6ar will be perfect!)

 

[fullmetalbaal]

I've always looked at auto supply & demand based on what is sitting unsold in a dealer's lot. From that perspective I can tell you that there are no "unsold" Taycan's sitting in my dealer's lot, waiting to be off-loaded due to slow demand.

If anything the dealer tells that there are parts shortages, including the harness fabrication issue in Ukraine, that are reducing availability. Not a surprise.

My perspective - your mileage may vary.

If you're still in WA (hi neighbor!), Porsche Bellevue currently has 19 new Taycan in stock, and another 4 used Taycan. That is definitely much more than they have typically had in stock.

Though my perspective is also that that's actually good for us, the buyers. What good is hypothetical good resale value when you can't get the new car you want??


Source: https://finder.porsche.com/us/en-US...8004,47.6264794,-122.2051487,50&order=closest

 

[snstevens]

If you're still in WA (hi neighbor!), Porsche Bellevue currently has 19 new Taycan in stock, and another 4 used Taycan. That is definitely much more than they have typically had in stock.

Though my perspective is also that that's actually good for us, the buyers. What good is hypothetical good resale value when you can't get the new car you want??


Source: https://finder.porsche.com/us/en-US/search/taycan?condition=new&condition=porsche_approved&condition=used&model=taycan&dealership=3023&position=98004,47.6264794,-122.2051487,50&order=closest

I stand corrected. The last time I checked with my service advisor they didn’t have any. They now appear to have 12 new Taycans on the lot (9 base model Taycans, 2 GTS, and one CT 4s)

The difference between the website you referenced and the dealer website seems to be that the other cars have not arrived yet (they show 0 miles). They also list three used Taycans.

I agree this is good news. Maybe there is a chance I can get a Taycan loaner when my car needs service.

Sponsored