Porsche 3rd Quarter 2025 Financial Results

[voksic]

And if you look at deliveries... The only thing that grew in sales is Macan. And more than half (56%) of all sold Macans are EVs. They sold as many Macan EVs as Panameras and 718 combined! More of less the same number as 911s. Cayenne, for which they released new ICE version last year is down significantly. I only wish Taycan was doing better, but it's basically on the same level as 718. BEVs are 1/4 of all sold Porsches. Last year they were less than 1/10th. They are not exiting that market.

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[snstevens]

Sure, profit was down, around €40 million in Q3, but that is still profit in a transition year with model changeovers and delayed launches. You do not call that collapse, you call that adjustment.

A 6 percent drop in deliveries is still among the best in the segment. Others are down double digits. Porsche kept the 718 line running until the very last day before the EV shift. That is planning, not failure.

China is not rejecting Porsche. It is a distorted, subsidy-driven market where even local brands are struggling with oversupply. Pretending this is a Porsche-only issue is just spin.

Porsche is not quitting EVs, not collapsing, and not falling behind. They are pacing themselves for profit, not for hype.

Some sources backing up China is in trouble too to show this isn’t a Porsche issue only
- https://www.reuters.com/business/au...survive-by-2030-alixpartners-says-2025-07-03/
- https://www.theguardian.com/busines...kers-stop-price-cutting-production-involution
- https://www.lemonde.fr/en/economy/a...the-challenge-of-overcapacity_6744563_19.html

I know you have a lot of knowledge, @chun, and I really appreciate your input here on the forum. But I think some of the nuance is missing in this case.

Love reading your balanced view of things, and got to give you credit for reading and responding to those rants. I blocked that guy a while ago and life is better…

 

[Wivenhoe]

I was at the dealers last week and had a chat with the salesman who I dealt with earlier this year. He has had the most successful year ever and has already exceeded his target. He says he is taking orders for the Macan EV which will be manufactured end of Q2. He is finding some repeat customers are torn between buying or keeping as they are business owners concerned over recent and expected personal tax changes. So top end sales in his case are down to personal taxation rather than price or the cars themselves

 

[Hirschaj]

Due to a strategic move away from electric cars (EVs), high restructuring costs, and declining sales in China, Porsche reported a record operational loss of €967 million for the third quarter of 2025.
Important financial outcomes
Loss for the quarter: Compared to the €974 million profit in the same quarter last year, Q3 2025's operational loss of €967 million is a significant drop.
Nine-month operating profit: Porsche's operating profit for the first nine months of 2025 was just €40 million, a 99% decrease from over €4 billion during the same period in 2024.
Revenue decline: At €26.9 billion, group revenue for the first nine months fell 6% from the previous year.
Strategic costs: A strategic realignment resulted in extraordinary costs of over €2.7 billion during the first nine months. For the entire year, the business projects that these expenses would come to €3.1 billion.
Forecast for the entire year was reduced: Porsche has updated its full-year forecast, estimating a pitiful 0% to 2% operating return on sales.

First post, from “Italy”, listed vehicle is “Land Cruiser”, and flag on post indicates Taiwan.

 

[Jasper4S]

First post, from “Italy”, listed vehicle is “Land Cruiser”, and flag on post indicates Taiwan.

And tone of voice is GPT

 

[Hirschaj]

And tone of voice is GPT

An easy add to my “ignore” list on this site. (Not you of course, them)

 

[feye]

Who said that? Certainly not Porsche. What they actually said is that their earlier goal of delivering 80% fully electric cars by 2030 no longer matches their updated market outlook. That’s a slowdown, not an exit.

Now the news are like this: "Porsche verschiebt Marktstart von E-SUV und setzt wieder auf Verbrenner"

They still have three full EV models in their lineup: the Taycan, Macan EV, and Cayenne EV, with the all-electric 718 on the way.

Cars like the Macan come 2 years delayed to the market and others cancelled, what you talking feels like vaporware!

And just to be clear, this isn’t aimed at you personally, more of a general note. There’s a lot of misinformation floating around here, often from the same few members. Unless Porsche’s official newsroom or investor reports announce a strategic change, there is no change.

Large German mainstream media is reporting. Are they all wrong?

 

[Jasper4S]

My german is not that good, but they talk about the SUV above Cayenne right and not Cayenne itself?

That is already known, see below screenshot of the presentation from two months ago. “Prestige” is ICE and Hybrid, not EV.

 

[feye]

Sure, profit was down, around €40 million in Q3, but that is still profit in a transition year with model changeovers and delayed launches. You do not call that collapse, you call that adjustment.

A 6 percent drop in deliveries is still among the best in the segment. Others are down double digits. Porsche kept the 718 line running until the very last day before the EV shift. That is planning, not failure.

Nobody says collaps.

The problem is that the global ICE market is shrinking since 2017. The world is going electric but Prosche is going ICE. And the little EVs they have are so outdated in terms of tech and software. A brand like this, which does not innovate into growing markets is destined to fail. Remember the camera brands refusing to go digital?

China is not rejecting Porsche. It is a distorted, subsidy-driven market where even local brands are struggling with oversupply. Pretending this is a Porsche-only issue is just spin.

Porsche is not quitting EVs, not collapsing, and not falling behind. They are pacing themselves for profit, not for hype.

I recently test drove the Huawei's Maextro S800 in China Wanted to experience the self driving system. Really impressive!

Their new brand AITO has a full lineup of SUVs in the showroom and plenty on the roads. The showroom was packed like I've never seen it - maybe once before the pandemic at a BMW after the gov offered special subsidies to stimulate the market.

Porsche shops are empty. Never seen a Macan EV on the road in China (here in Germany I have!) This is real!

 

[feye]

My german is not that good, but they talk about the SUV above Cayenne right and not Cayenne itself?

That is already known, see below screenshot of the presentation from two months ago. “Prestige” is ICE and Hybrid, not EV.

So tired of all these shiny announcements. Where are the EVs I can buy??

In China our new Huawei Maextro S800 was promised this month, but will be delayed for a few weeks. I asked them, if they also make a SUV with this self driving tech. They said yes, next year. Will ditch the sedan and buy the SUV instead. What has Porsche to offer? NOTHING!

 

[snstevens]

People posting on this thread probably don’t realize that I don’t give a shit about Chinese EV‘s. I’ll never buy one .

However, I do think that they will be useful in establishing reference points that will cause Porsche and other manufacturers to up their game.

 

[AutoX]

From the "why do people by Ferraris since Corvettes are cheaper" crowd.
If you think it is "just for the badge" and can stand to drive your Model Y, then you surely wasted your money buying a Taycan.

This kind of attitude is why established car makers get left behind and wonder where their customers went. Just ask the american car companies when the Japanese came in the 70's and 80s.

I bought the Taycan, because there is a very limited selection of sporty EVs in the US. If the Xiaomi was avaiable here, I would of bought it instead of the Taycan.

Let's be honest, very few people drive their car at even 3/10th of what's it's capable of. Even porsche owners. Most don't take it to the track. Even when driving aggressively on the mountain roads, they may take it to 5/10ths. Whether they admit it or not, most People buy a porsche for the badge, and the image that it represents. Especially those that bought the SUVs and sedans.

Before EVs, Porsche could boast about their engines and mechanicals, but with EVs, they're are behind the start ups while charging for options that are standard on economy cars. (I'm looking at you, blind spot alerts). If they keep this up, they will lose the EV race and be regulated to a niche builder.

 

[AutoX]

There is more to a fast car than its 0 to 60 time.

the xiaomi completed Nurburgring in 6:46, a full 19 seconds faster than a Rimac and 21 seconds faster than a Taycan Turbo GT. At half the cost of of the Taycan.

That's insane, for any car, let alone from a phone company's first car ever. I hope Porsche steps up their game and lower their prices to compete.

 

[Fish Fingers]

Porsche has one other ace up its sleeve in the e-fuels, which could be a winner if it works out (a big 'if').

But the more i think about my personal (UK) experience, the more I think there should be an easy fix.....
My service experience was the worst I have had for any car. It was no better than VW / Audi / BMW - except the wait time and lack of loan cars actually made it much much worse.
At Porsche price point it should be a class leader.

Not having a loan car available for 3 months is not acceptable.
Putting me in a clapped out Lexus while waiting for a new heater is not acceptable.
Putting me in a base Macan when my brakes fail is not acceptable.

They could (and should) get this sorted and become the class leader.
It would be a relatively easy fix.
If you have a Taycan, you should be able to expect a Taycan as a loaner.

People don't mind paying top dollar, but they expect good service.
I don't go to a Michelin Star restaurant and expect long waits for food and the tablecloth to be stained.
Or tell me the chefs ill, but I can have a sandwich instead.

Just my 2p, but it was my biggest bugbear from my Taycan ownership.

 

[ze_shark]

This kind of attitude is why established car makers get left behind and wonder where their customers went. Just ask the american car companies when the Japanese came in the 70's and 80s.

I do not think that this analogy makes sense. The japanese beat incumbents on value and quality in value segments where pragmatic concerns dominate. Porsche plays in a super-premium segment (above the traditional Audi-BMW-Mercedes premium brands) where the very point is to charge more for an otherwise rationally equivalent product. For the buyers who do not care about the difference, Porsche will never make sense. That's fine, they are after something else. These debates happen at every generation of Vette and were raging with the GT-R. And everybody knows how that went. Porsche has never sold more 911s and the GT-R is gone.

I bought the Taycan, because there is a very limited selection of sporty EVs in the US. If the Xiaomi was avaiable here, I would of bought it instead of the Taycan.

You are proving my point: you are not an accidental customer. A person who stays once in a Ritz Carlton because no Courtyard is available is not a luxury hotel customer. Furthermore if they don't see or value the difference with a Courtyard. If Shein and Dior compare in your mind, you should buy Shein. Nothing wrong with it, you are just lost in the wrong place.

Let's be honest, very few people drive their car at even 3/10th of what's it's capable of. Even porsche owners. Most don't take it to the track. Even when driving aggressively on the mountain roads, they may take it to 5/10ths. Whether they admit it or not, most People buy a porsche for the badge, and the image that it represents. Especially those that bought the SUVs and sedans.

Maybe the badge, maybe a mix of that and other attributes that will never lead them to buy a Xiaomi. Cars make no rational sense. We spend way too much on them while we use them 5% of the time.

Buy a Xiaomi by all means if that floats your boat.
Or be happy with your Tesla, if anyone can. A M3P/MYP offers the cheap thrills which are just fine for a lot of people.
But quit wishing that Porsche should somehow calibrate on their offering. They never will. It would be crazy to attempt. The group has other brands for this purpose.

If Xiaomi or other value+ cars appeal to you, you are wasting your money on Porsches.

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