U.S. Taycan Pricing Went Way Up Today [LOCKED DUE TO POLITICS]

[whitex]

In the past year, we had Inflation (~2.3% in Germany, 2.7% in US), devaluation of US dollar (USD and Euro was near 1:1 parity a year ago, today you get 0.85 euro for each USD, so prices should go up 17% just to keep up with dollar-euro exchange), then there are tariffs which got added in the last year too (those are not charged on MSRP, so harder to estimate without doing a deeper dive).

Bottom line is Porsche is effectively lowering prices in the US, lowering their profit margin by not keeping them up with increasing costs. Of course they would if they thought US customers would pay, but they know it's not the case for most customers (this thread is anecdotal evidence of that). Logically their next step will be cost optimization, they will probably reduce the range of available options, perhaps do more option bundles (like most other mainstream car manufacturers), maybe even cut the custom order altogether (or make it very expensive, like they did with Paint-To-Sample).

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[chun]

Logically their next step will be cost optimization, they will probably reduce the range of available options, perhaps do more option bundles (like most other mainstream car manufacturers), maybe even cut the custom order altogether (or make it very expensive, like they did with Paint-To-Sample).

Only that to investors they announced the exact opposite, for their new strategy going forward.

More premium. More model scarcity. More options. More weissach. More " Exclusive Manufaktur ". More "special editions" (inseart "20 years and 3 months since x" and "20 years and 4 months since x" models meme, so so "special"). They want 60% of cars to be PTS. They want more bespoke trims, more one offs trims. More sonderwunch.

They continue to chase Ferrari - without making new cars, of course. They want people to pay Ferrari prices for Sonderwunch; and ideally a few hundred thousands of people to pay that

Whoever is in charge of Porsche's strategy has remained stuck in Covid timeline, where porsche were trending on all video platforms, where they were sold out everywhere, where people were paying over MSRP. But the world has moved on. A 911 GT3RS sells for under msrp today

 

[whitex]

Only that to investors they announced the exact opposite, for their new strategy going forward.

More premium. More model scarcity. More options. More weissach. More " Exclusive Manufaktur ". More "special editions" (inseart "20 years and 3 months since x" and "20 years and 4 months since x" models meme, so so "special"). They want 60% of cars to be PTS. They want more bespoke trims, more one offs trims. More sonderwunch.

They continue to chase Ferrari - without making new cars, of course. They want people to pay Ferrari prices for Sonderwunch; and ideally a few hundred thousands of people to pay that

"We'll sell less cars and make more money" - nice dream to sell to potential investors. It works on some retail investors (remember GameStop stock?). It has an additional bonus which allows them to spin lower sales volumes as a successful execution on the above dream - "we're half way there on the less cars more profit strategy, we're selling less cars!".

 

[d00d]

Yeah, just 2%, but seeing any increase caused me to reevaluate what I'm doing.
The MapEV tune makes a less ugly 4 into a T, so I started with a moderately optioned 4S to also get PAR, then realized it's a ~$24K difference to a 4 without.
A 4 is close to what I have now, it would mainly just be faster, so back to appreciating what I have.
J2 if there is one, or Cayman EV next.

Tariffs will be gone when the SC rules soon, the word tariff doesn't even appear in the IEEPA, but may not be refundable as in a watch tariff I paid.

 

[69Mach390]

~5.5% increase over the span of the year of trump is a big decrease. Porsche's CEO should be fired!

Hopefully you invested that money in the stock market during the “year of trump.”

I dunno, but I just don’t see 2% (or even 5.5%) as being “way up.” Still a drop in price when you consider exchange rates.

Especially since we are talking about MSRP here and people were getting significant discounts off that last year.

 

[RAHRCR]

Porsche is going to have to figure out pricing for their non sports cars. I love my 2022 CT 4S but I wouldn’t buy a new one of the same spec today….only because of price. Cars are the only item that I am willing to “waste” money on but everything has a limit.

 

[69Mach390]

Some more details behind the why- Tariffs cost Porsche over $800,000,000 last year.

But they still offered some nice discounts on leftover 2025 models-
https://www.cars.com/articles/porsc...000 capitalized,cost reduction on other trims.

 

[tophamn]

Bottom line is Porsche is effectively lowering prices in the US, lowering their profit margin by not keeping them up with increasing costs. Of course they would if they thought US customers would pay, but they know it's not the case for most customers (this thread is anecdotal evidence of that).

I'm afraid anyone looking here in the forum is not a typical Porsche buyer/owner.

 

[d00d]

I admit to being a Porsche addict, I'll need a fix sooner or later.

 

[Fun TC Driving]

Porsche are big fun. They are superbly engineered. But their pricing, including dealership ADM crap, is beyond out of control for an increasing number of potential buyers. I have one friend who backed out of his GT3 RS purchase due to his long term, many-Porsches-purchased dealership after their initial pricing agreement decided to greatly jack up its ADM, and another friend who just said “enough is enough” and will be instead of a buying his previously intended 2026 Porsche Macan EV or Cayenne EV, will now be getting a BMW iX3 (much better range with many other nice positives) — AND saving many tens of thousands of U.S. dollars as a result.

History is replete with businesses whose pricing cockiness ended them bankrupt due to customers saying your ridiculous price increases have been too much.

 

[AutoX]

I think you will find this is primarily a result of Mr Trump's tariffs - some if not all will get passed on...

Let's be honest here. Do you think that Porsche would of not raised prices if there were no tariffs? How many times in the last 10 years did Porsche not raise prices year over year?

Did Porsche raise prices in Europe?

 

[d00d]

Is it true the UK government puts people in jail for tweeting wrong think?

 

[kern417]

thread doesn't have to go in this direction, fellas.

it is pretty standard for pricing to go up year over year but a mid-cycle price hike is unexpected. i saw so many posts saying to buy your cars before January to avoid the hike but I thought they were just rumors. pretty unfortunate.

 

[tophamn]

Is it true the UK government puts people in jail for tweeting wrong think?

No.

 

[d00d]

67 of your fellow citizens may disagree;
https://www.breitbart.com/europe/20...ech-crimes-under-orwellian-online-safety-act/

One in particular;
https://www.breitbart.com/europe/20...led-for-tweet-loses-appeal-for-early-release/

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