Is Audi trying to one up Ferrari (in fugly)?

[SoccerMan94043]

My god is this awful.

Sponsored

 

[uniqueMR]

Not bad.

 

[Sar]

The interior and exterior are a complete step above the Luce. But yeah, I can see how the exterior of this car can be super polarizing. I don't like how abruptly wide and blocky the back half of the car juts out.

 

[Zcd1]

My god is this awful.

I like it, even if it isn’t a timeless
beauty like the OG R8…

At least its design is unmistakably an Audi, whereas the Luce could be from any automaker…

All that said, I like this recent Audi concept better:

https://www.audi-mediacenter.com/en...anifestation-of-a-new-design-philosophy-16808

 

[chun]

I like it, even if it isn’t a timeless
beauty like the OG R8…

At least its design is unmistakably an Audi, whereas the Luce could be from any automaker…

All that said, I like this recent Audi concept better:

https://www.audi-mediacenter.com/en...anifestation-of-a-new-design-philosophy-16808

That is for the Audi TT. It’s still coming.

This is for the r8; same designer same design language

 

[Argo]

Still having fun driving my 2000 era TT

 

[Mad Matter]

Still having fun driving my 2000 era TT

I loved my 225. Having some fun at Sebring against some P-cars back in 2007.

 

[tbinmd]

this just give cyber truck vibes.

still prefer my gen2 R8.

 

[69Mach390]

My god is this awful.

Nah that’s way better looking than the Luce.

But his description: “Feels like they fed the original R8 though a Minecraft filter,” is dead on.

 

[Zcd1]

That is for the Audi TT. It’s still coming.

This is for the r8; same designer same design language

While I understand your point, the Nuvolari will be a limited-production car selling for 3-4x the price of even the priciest R8, so I’d argue that it’s really the first modern Audi entry into a entirely new class of vehicle.

 

[PorscheTaycan]

Carwow’s thumbnail made the Audi look worse than it is - it actually looks much better than the Luce.

 

[Mr.Smith]

I just saw the pre prototypes of the Q7 Etron and the Q8 (ICE)
It looks like Audi is going with this design language with their cars. They aren't playing it safe anymore.

The Q8 took some cues from the Lamborghini Lanzador

Audi needed to do something

 

[Zcd1]

I just saw the pre prototypes of the Q7 Etron and the Q8 (ICE)
It looks like Audi is going with this design language with their cars. They aren't playing it safe anymore.

The Q8 took some cues from the Lamborghini Lanzador

Audi needed to do something

That’s actually great to hear, as I couldn’t agree more that SOMETHING needed to happen to Audi design. Virtually every recent design has moved further and further off-track, with the exception of the RS6.

I really like this new design direction, and hope it will usher in a new golden age of Audi design.

Also, how did the opportunity to review pre-prototypes come your way?

 

[69Mach390]

I just saw the pre prototypes of the Q7 Etron and the Q8 (ICE)
It looks like Audi is going with this design language with their cars. They aren't playing it safe anymore.

The Q8 took some cues from the Lamborghini Lanzador

Audi needed to do something

This style will also look pretty good with the next Audi TT

 

[Mr.Smith]

This style will also look pretty good with the next Audi TT

My GF said the styling is very Mandalorian

Sponsored