chun
Well-Known Member
- Joined
- Feb 4, 2024
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- Location
- Switzerland
- Vehicles
- Taycan Turbo 2020, Cayman GT4
If a chinese automaker can do a 100% in-house vertically integrated car from a name on a paper to a full shipping product in 1-2 years, VW/Audi/Porsche have no excuse.Sure, marketing and finances might have failed Porsche by slowly pricing themselves our of the market. Perhaps "20% profit margin" was too high if a priority resulting in decisions like "we'd rather have 20% of a small pie, than 10% of an orders of magnitude large pie". However, I somehow doubt either of these guys were responsible for Porsche being unable to get the OTA software completed, even though the OTA hardware has been shipping since the very first Taycan. This alone is must have been a huge hit to the Porsche bottom line for Taycans, and will be for Macans and even latest ICE cars. I am not saying this would have been easy - OTA is hard, combined with Porsche's lack of vertical integration it would have been a mammoth task. But mammoth tasks are exactly the kind of thing that has to be driven hard all the way from the executive level.
It's lack of imitative, like you say, from executive level. It's what plagues germans in every industry. If something works, they simply refuse to improve or change.
Does porsche really not have resources to develop a chair control unit, a heating control system, and preatty much all those things? Those are just excuses...
Rivian, who VW/Porsche is trying to borrow their homework from, went from using 30+ ECUs in their revision 1 to 8 ECUs running proprietary code in 2 years and reduce elctrical wiring by some absurd number like 80% of the top of my head. Does Rivian really have more engineers than VW? It's lack of vision if nothing that german automakers are suffering from, same as any german tech product.
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