whitex
Well-Known Member
- Joined
- Jul 30, 2021
- Threads
- 87
- Messages
- 8,194
- Reaction score
- 7,236
- Location
- WA, USA
- Vehicles
- 2023 Taycan TCT, 2024 Q8 eTron P+
High margin options are not the tech options. Think PMCC, color choices, more wheels to choose from, plastic design packages, colored cupholder inserts, etc. (add them up, there is $20K or more in "free" options). Did you order the leather key fob for $1,200? Imagine it's now a forced option (free but MSRP went up by $1,200).My sales rep told me the price increase - at least partly - might be by making (high margin) options into standard equipment and adjusting the base price accordingly.
As my MY24 order is pretty much loaded with at least the tech options I don’t worry too much.
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