Ferrari Luce EV

[69Mach390]

While I quite like the bottom car, this highlights the problem that all EV manufacturers face. There is a HUGE premium on aerodynamics for EVs, and this leads to cars that look more alike than not. The Ferrari at least looks distinctive and different from others. The bottom car, as nice as it looks, looks WAYY too much like a Taycan for most Ferrari owners' tastes.

That is a compromise that is an absolute disaster of a mistake- choosing aerodynamics over looks.

I think they forgot they’re building a Ferrari.

This would be like putting a 250 hp turbo 4 cylinder in a Ferrari for fuel economy.

Ferrari is all about looks and performance. They don’t build commuter cars. Making it ugly so it can have 10 extra miles of range is absurd. Yeah that’s their excuse and they even brag that it’s the “most aerodynamic Ferrari ever.”

Maybe there is an audience for a mini van Ferrari, I just don’t really think they’re out there. And definitely not at $600k.

Sponsored

 

[69Mach390]

An IG design account created these renderings that showed it wasn't so much the design language that was bad, it was the proportions of the car that don't look pleasing... and I wholeheartedly agree.

Yeah that red one looks fantastic!

For the actual one, I heard this in another forum and couldn’t stop laughing and couldn’t unsee it:

The old BMW i8 rear looks like it’s giving birth to a Porsche:

The Luce looks like it’s giving birth to a 2004 Chevy Impala:

 

[Dee]

The old BMW i8 rear looks like it’s giving birth to a Porsche:

The i8 looks quite good and has it's own unique identity.
I had one and it's a brilliant and fantastic car (same as the i3) so I raise my hand here!
I don't see a Porsche in there at all.

 

[PorscheTaycan]

The i8 looks quite good and has it's own unique identity.
I had one and it's a brilliant and fantastic car (same as the i3) so I raise my hand here!
I don't see a Porsche in there at all.

If only it was a full EV with better range. Great looking car.

 

[Dee]

If only it was a full EV with better range. Great looking car.

A straight six from the M1, not a motor of a Mini!

 

[69Mach390]

The i8 looks quite good and has it's own unique identity.
I had one and it's a brilliant and fantastic car (same as the i3) so I raise my hand here!
I don't see a Porsche in there at all.

It doesn’t look like a Porsche….. it’s “birthing a Porsche.” If you think the i8 rear looks more like a face, either eating a Porsche or throwing one up.

See that silver car coming out of the black one?

fwiw, I like the i8, I just think this is hilarious.

 

[bigkraig]

Yeah that red one looks fantastic!

For the actual one, I heard this in another forum and couldn’t stop laughing and couldn’t unsee it:

The old BMW i8 rear looks like it’s giving birth to a Porsche:

The Luce looks like it’s giving birth to a 2004 Chevy Impala:

its a 360 and probably the only part of the car that is alright

 

[69Mach390]

its a 360 and probably the only part of the car that is alright

I see what they’re going for.

But sadly it looks more like a 2004 Chevy Impala than that 360.

Just another example of how the Apple phone designers got the proportions wrong.

Same styling cues and stretch a few angles and it could look great.

 

[Vim Schrotnock]

Is there ANYONE who thinks this is a great looking car? How does something like this make it past basic models, much less full commercial release? Crazy.

 

[DoctorLife]

I dont think many people think this is a great looking car. But I've come to the conclusion that perhaps we are missing the point. It's not for people like me and many forum members. It's a 5 seater meant for clearly wealthy Silicon Valley type tech kids who wouldn't necessarily buy a conventional Ferrari. Other members have stated the first 3 years are already sold so Ferrari may have judged it correctly.

I also seem to remember another high end sports car manufacturer releasing a boxy f..ugly 5 seater around 20 years ago which salvaged the company and was derided by said purists. Anyone care to guess? The Porsche Cayenne. History repeating itself. That didn't sell well either....

 

[TaycanSTI]

What is egregious to me is the how the design language is so off brand. They teach this the first year of industrial design school; you have to be consistent, or you dilute your brand. The Dino couldn't be a Ferrari because it had a V6. Likewise, it's not a Ferrari if it doesn't have the right curves. And by curves, I mean literal two dimensional geometry.

Purosangue features many lines and profiles with acute radius of curvature overall, and with decreasing radii toward the apex. Luce flips this, all the dark lines and profiles are obtuse curves with gentler transitions (to enhance the feel in the hand? Jesus, Jony...).

Jonathan Ive's one-track mind has devolved his design practice back to the remedial stage, where its all about yourself and how you would design something for yourself. Your friends, your family, your tribe. Professional design is about designing for others, whomever that other maybe. Luce is a manifestly un-professional approach to designing for literally the top brand in the world.

There are no excuses; every five year-old can draw a Ferrari.

Luce is a staggeringly ambivalent (i.e. literally obtuse) vision of an electric Ferrari. Which seems...appropriate. Tifosi aren't known to lust after Teslas.

 

[TaycanSTI]

...The Porsche Cayenne...That didn't sell well either....

Brutal

 

[Mr.Smith]

What is egregious to me is the how the design language is so off brand. They teach this the first year of industrial design school; you have to be consistent, or you dilute your brand. The Dino couldn't be a Ferrari because it had a V6. Likewise, it's not a Ferrari if it doesn't have the right curves. And by curves, I mean literal two dimensional geometry.

Purosangue features many lines and profiles with acute radius of curvature overall, and with decreasing radii toward the apex. Luce flips this, all the dark lines and profiles are obtuse curves with gentler transitions (to enhance the feel in the hand? Jesus, Jony...).

Jonathan Ive's one-track mind has devolved his design practice back to the remedial stage, where its all about yourself and how you would design something for yourself. Your friends, your family, your tribe. Professional design is about designing for others, whomever that other maybe. Luce is a manifestly un-professional approach to designing for literally the top brand in the world.

There are no excuses; every five year-old can draw a Ferrari.

Luce is a staggeringly ambivalent (i.e. literally obtuse) vision of an electric Ferrari. Which seems...appropriate. Tifosi aren't known to lust after Teslas.

I'm even more convinced this was the scrapped Apple EV just sold to Ferrari.

 

[69Mach390]

I dont think many people think this is a great looking car. But I've come to the conclusion that perhaps we are missing the point. It's not for people like me and many forum members. It's a 5 seater meant for clearly wealthy Silicon Valley type tech kids who wouldn't necessarily buy a conventional Ferrari. Other members have stated the first 3 years are already sold so Ferrari may have judged it correctly.

I also seem to remember another high end sports car manufacturer releasing a boxy f..ugly 5 seater around 20 years ago which salvaged the company and was derided by said purists. Anyone care to guess? The Porsche Cayenne. History repeating itself. That didn't sell well either....

Cayenne didn’t cost $600,000.

I want to see how many actually sold and details of those sold out claims.

Easy to sell out if they only build 10.

 

[gnr3312]

Easy to sell out if they only build 10.

These ads are getting better and better.

Sponsored