Ferrari Luce EV

[DoctorLife]

Cayenne didn’t cost $600,000.

I want to see how many actually sold and details of those sold out claims.

Easy to sell out if they only build 10.

Yes the cayenne is cheaper but the principle is the same. A new concept to attract a different type and wider set of customers.

And I think Ferrari knew what they were doing. If they had produced a Taycan type sports car, there would’ve been the inevitable comparisons to their petrol engined supercars with the inevitable comments about lack of drama and lack of excitement which always follow EV’s. By making the Luce, Ferrari have completely dodged the bullet of comparison with their other supercars because there is no comparable Ferrari.

FYI, although I guess the figures can’t be verified, reports suggest Ferrari will make 800 Luce’s per year or around 6% of their total sales. All sold till end 2027 as of the article date.

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[Mr.Smith]

Yes the cayenne is cheaper but the principle is the same. A new concept to attract a different type and wider set of customers.

And I think Ferrari knew what they were doing. If they had produced a Taycan type sports car, there would’ve been the inevitable comparisons to their petrol engined supercars with the inevitable comments about lack of drama and lack of excitement which always follow EV’s. By making the Luce, Ferrari have completely dodged the bullet of comparison with their other supercars because there is no comparable Ferrari.

FYI, although I guess the figures can’t be verified, reports suggest Ferrari will make 800 Luce’s per year or around 6% of their total sales. All sold till end 2027 as of the article date.

All sold means sold to dealers and that's because they are forced to take them

 

[Dee]

Is there ANYONE who thinks this is a great looking car

I think it look nice (I was already very excited about the interior).
There, I said it.
But....
I didn't expect Ferrari, especially Ferrari, would come up with such a design.
I also didn't expect it would cost that much money, totally insane imho.
I think I'm just disappointed for being it a Ferrari.
So many possibilities and chances for an electric Ferrari...
If it was a Hyundai, Kia or Smart for that matter it was genuinely a nice car.
I guess it's just not genuine.

 

[Sar]

And I think Ferrari knew what they were doing. If they had produced a Taycan type sports car, there would’ve been the inevitable comparisons to their petrol engined supercars with the inevitable comments about lack of drama and lack of excitement which always follow EV’s. By making the Luce, Ferrari have completely dodged the bullet of comparison with their other supercars because there is no comparable Ferrari.

Is that really the case, though? Now the comparisons will be "lack of drama/excitement" AND "it's also ugly." Or, if anything, I would imagine a lack of the former argument would be because: "it's so ugly, I don't even care to compare it."

I don't think the comparison to gas cars matters to EV buyers regardless of the shape of the car. As an EV buyer (and with regards to car looks), I do care about buying a car I think looks sexy and that others might look at and appreciate. I just don't see that being the reality for the Luce.

I think it's a bizarre assumption for Ferrari to think that just because someone likes the EV platform means they don't like the same aesthetic designs that have evolved over 100 years of car manufacturing. We're not different a different species of sapiens with completely different visual design preferences.

 

[69Mach390]

Yes the cayenne is cheaper but the principle is the same. A new concept to attract a different type and wider set of customers.

And I think Ferrari knew what they were doing. If they had produced a Taycan type sports car, there would’ve been the inevitable comparisons to their petrol engined supercars with the inevitable comments about lack of drama and lack of excitement which always follow EV’s. By making the Luce, Ferrari have completely dodged the bullet of comparison with their other supercars because there is no comparable Ferrari.

FYI, although I guess the figures can’t be verified, reports suggest Ferrari will make 800 Luce’s per year or around 6% of their total sales. All sold till end 2027 as of the article date.

Again, this is not the Cayenne nor a Cayenne type of move for a company.

The Cayenne was a move towards a somewhat affordable vehicle in a hugely popular segment (mid size SUVs).

$600k ugly 1000+ horsepower sedans is a move to a segment that doesn’t exist.

When the Cayenne came out it accounted for almost 40,000 units (over 50% of Porsche sales that year).

I’ll believe “sold out” for the Luce when cars end up in consumers hands.

 

[Dee]

When the Cayenne came out it accounted for almost 40,000 units (over 50% of Porsche sales that year).

Actually, the Cayenne (and the Boxter) saved Porsche.
I don't see that happening with Ferrari...
https://www.torquenews.com/17994/ho...own-facts-and-stories-about-brands-iconic-suv

 

[PorscheTaycan]

Ferrari has now sacked its marketing chief

https://www.autoevolution.com/news/ferrari-appoints-new-marketing-boss-following-controversial-ev-launch-271937.html

 

[refazi]

He actually did a good job, The Italians just shoot the messenger

 

[69Mach390]

He actually did a good job, The Italians just shoot the messenger

Build a pig and fire the guy trying to put lipstick on it?

Marketing isn’t the problem. Fire the designers, scrap/delay the vehicle and build a good looking one.

 

[PorscheTaycan]

Source: https://www.bbc.com/news/articles/c77ggpgrp2do

 

[Mr.Smith]

Source: https://www.bbc.com/news/articles/c77ggpgrp2do

PR stunt. Money went to Ferrari foundation so it was probably Ferrari itself that paid it

 

[PorscheTaycan]

PR stunt. Money went to Ferrari foundation so it was probably Ferrari itself that paid it

Apparently it's this guy:



The bidder was none other than Herbert “Herbie” Wertheim, who forked over the obscene sum of money for the very first example of the Ferrari Luce electric car to roll off the production line, effectively paying 40 times the regular price for this piece of history.

According to Forbes, Mr Wertheim has a net worth of around US$4.9 billion, having earned his fortune over five decades of investing in stocks.

Source: https://www.news.com.au/technology/...n/news-story/a701b7e53424cb7b19ae5ba9bb218fcd

 

[daveo4EV]

Yes the cayenne is cheaper but the principle is the same. A new concept to attract a different type and wider set of customers.

And I think Ferrari knew what they were doing. If they had produced a Taycan type sports car, there would’ve been the inevitable comparisons to their petrol engined supercars with the inevitable comments about lack of drama and lack of excitement which always follow EV’s. By making the Luce, Ferrari have completely dodged the bullet of comparison with their other supercars because there is no comparable Ferrari.

FYI, although I guess the figures can’t be verified, reports suggest Ferrari will make 800 Luce’s per year or around 6% of their total sales. All sold till end 2027 as of the article date.

"sold out" can mean anything you want when you set your own production targets…

demand = 10
production = 10
"sold out!!"
mission accomplished!!!

 

[daveo4EV]

Apparently it's this guy:



The bidder was none other than Herbert “Herbie” Wertheim, who forked over the obscene sum of money for the very first example of the Ferrari Luce electric car to roll off the production line, effectively paying 40 times the regular price for this piece of history.

According to Forbes, Mr Wertheim has a net worth of around US$4.9 billion, having earned his fortune over five decades of investing in stocks.

Source: https://www.news.com.au/technology/...n/news-story/a701b7e53424cb7b19ae5ba9bb218fcd

gotta love 99% depreciation before you take delivery…there is no way that vehicle is worth 40 million as a collectable.

 

[Mr.Smith]

gotta love 99% depreciation before you take delivery…there is no way that vehicle is worth 40 million as a collectable.

Watch how the bidding went.

I suspect they came up with $40m to be $1m more than the Sheby Cobra coupe which was the real highest selling vehicle at Monterey

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