Possible Taycan price cuts

[Mr.Smith]

In the US, 6% is almost automatic. I've seen 2025 4s go over 11% off on inventory models.
So many options on these cars wich are high margin for Porsche. Hopefully they discount some more or create an attractive lease to kick the can down the road, like every other OEM

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[simcity]

In amongst all this, the UK market for EVs is actually doing better than expected...

Porsche sold 24% more cars in December 2024 (2784) than the same month in 2023 (2244). However overall they are 17.5% down on the total cars sold in 2024 than in 2023 - 20,000 exactly in 2024 vs 24,241 in 2023.

 

[joefig44]

Well here in Canada, I was shopping for a used/CPO Taycan 4S or GTS all last month, but waited until January incentives to kick in before getting serious on purchasing with the dealers.
Well, lo and behold, they tell me Porsche has left their incentives unchanges from December.

So yeah, doesn't look like they want to sell their massive used inventory of Taycans they seem to have.
Literally almost none have sold in December from what I can tell browsing the Canadian nation-wide inventory of used Taycans. Not sure what they're thinking...

 

[Jasper4S]

Probably local discounts to meet the EV/ICE sales ratio to not get fines

 

[Grim]

For all - and in particular private buyers!

Porsches typically don't get discounted or have mass pre registrations - until the Taycan came along amidst a confused EV market place.

Perhaps the solution is to drop the list price by 20% and curtail discounting bolstered by a more supportive government.

the government subsidy is already massive in my opinion given so many are buying through limited companies or work leasing schemes - this has contributed to the problem of massive initial demand and more recent over supply in the used market hurting the original private buyer in particular

no one should be getting a subsidy to drop £100k - £150k on a luxury item just because it’s electric - it should be saved for those who really need it or it should be made flat like it is in the US so that it benefits all irrespective of buying status and that doesn’t disproportionately benefit luxury buyers

as to dropping base prices - there will always be peeps prepared to pay sticker so by dropping prices across the board Porsche would probably be shooting themselves in the foot?

 

[Grim]

Probably local discounts to meet the EV/ICE sales ratio to not get fines

Would be interesting to see what percentage of Porsche sales in Europe were EVs and therefore where Porsche stood vs the 22pct they needed to sell in terms of electric vehicles not be be hit by fines. I couldn’t quite find the data.

With the launch of the Macan EV I suspect they will be looking pretty good in 2025 but were likely short in 2024.

 

[feye]

The comments on that zerohedge article are brutal.

Really, I find them dumb!


"Because the market is absolutely screaming for a $50,000 compact EV. Meanwhile, BYD builds essentially the same car for $16,000."


Sure, BYD makes good cars by now, got driven in an Uber a few times, but would I want to drive one? Please...

Meanwhile my buddy got his new Macan EV, ditching his T junk Model M, and he loves it!

Battery prices are getting so cheap, the high prices even for base model EVs are just not justified anymore. That's the reason the car brands struggle. People know, and they are not willing to pay for it. We are in an EV deflation market. Nobody buys, everybody waits to get it cheaper next year!

 

[W1NGE]

@W1NGE Tell me why big price discounts are bad for potential buyers of a car. Please.
How does paying more for a car benefit the buyer?

Devaluation of the brand is the primary reason.

Take an holistic view of what discounting means in reality.

Porsche previously had a reputation for not participating in such practices and so the customer knew where they stood.

2nd user market is also impaired as a consequence.

Artificially pricing a car high when new in the full knowledge that it will be slashed to make a sale and meet a quota is disingenuous at best.

My comments relate to Porsche EVs in particular and as a private buyer.

I owned a 981 from new (2012) and reluctantly sold it 11 years later for 48% of what I paid for it. The dealer made a further £8K on top when it was sold two weeks later. Impressive, right?

Porsches typically have a slow depreciation curve and in particular 911s. £ for £ purchase a 911 and a Porsche EV and watch the value of th ev melt away within a year.

Cayenne, Panamera and Macan (ICE) typically devalue £10K / year but the Taycan and Macan EV are closer to £30K / year.

Yes I can go and grab a bargain and be smug about that but it is not sustainable in my view.

 

[W1NGE]

the government subsidy is already massive in my opinion given so many are buying through limited companies or work leasing schemes - this has contributed to the problem of massive initial demand and more recent over supply in the used market hurting the original private buyer in particular

no one should be getting a subsidy to drop £100k - £150k on a luxury item just because it’s electric - it should be saved for those who really need it or it should be made flat like it is in the US so that it benefits all irrespective of buying status and that doesn’t disproportionately benefit luxury buyers

as to dropping base prices - there will always be peeps prepared to pay sticker so by dropping prices across the board Porsche would probably be shooting themselves in the foot?

Totally agree that thr company car market is a major causal factor here.

I foolishly elected not to go down that path and fully self funded. Next time around I may well reconsider.

BIK rates are increasing and excise duty starts this year but the gap is heavily skewed in favour of EVs until they become the only choice.

Lowering the price would lead to more product as it would be more accessible to a broader range of company car owners.

 

[Scandinavian]

In Ireland, when I locked in my Turbo S order – in mid 2022 – the base cost before options was €174,000. Now the base cost of a J1.2 Turbo S is €230,500.

Porsche has a lot of space to offer discounts!

When you read facts like that, you have to ask yourself if Porsche really is a serious player in the EV market.

I doubt even the most imaginative accountant could not present reasons for such a price hike. At a time when material prices like components and mainly batteries are falling like a stone.

 

[A.Mayor]

I don’t see the problem here — early demo models and obligatory stocks were cleared through technical depreciation and manufacturer incentives.

It’s also worth noting that inventory and showroom floor models aren’t Porsche’s problem — they’re the dealers’. Porsche has already been paid in advance.​

Deals for demos will dry up shortly, if not already. It’s not like Porsche is churning out new vehicles hoping for buyers.

Porsche EV depreciation curves have less to do with the car itself and more to do with market forces, mainly the general stigma surrounding EVs and uneducated opinions.

Yes, through government incentives, the car became more accessible and attracted lower-caliber buyers along with bargain hunters. The glut of initial success created problems in the second-hand market, where prices had to drop for the cars to find new owners.

But popularity and accessibility don’t go hand in hand with exclusivity. On the other hand, desirability, scarcity, and exclusivity do — which explains the aggressive price increase. This is good, as the market will stabilize and more value will be retained.

The paradox on this forum seems to be people wanting performance and exclusivity, while demanding parity in pricing with mid-level competitors.

Porsche prices have always been artificially high, locking the brand neatly between high-end cars and exotics.

As for the ZeroHedge article, it’s a mood-setting piece with partial truths passed off as credible analysis. Judging by the comments, the piece is clearly preaching to the choir. I almost forgot why I stopped reading ZeroHedge ages ago.

 

[Tooney]

Once again, "uneducated opinion" = opinion different/lesser than mine.
ZeroHedge commenters = the choir
Taycanforum commenters = well-informed, fair-minded, deliberative

 

[W1NGE]

I don’t see the problem here — early demo models and obligatory stocks were cleared through technical depreciation and manufacturer incentives.

It’s also worth noting that inventory and showroom floor models aren’t Porsche’s problem — they’re the dealers’. Porsche has already been paid in advance.​

Deals for demos will dry up shortly, if not already. It’s not like Porsche is churning out new vehicles hoping for buyers.

Porsche EV depreciation curves have less to do with the car itself and more to do with market forces, mainly the general stigma surrounding EVs and uneducated opinions.

Yes, through government incentives, the car became more accessible and attracted lower-caliber buyers along with bargain hunters. The glut of initial success created problems in the second-hand market, where prices had to drop for the cars to find new owners.

But popularity and accessibility don’t go hand in hand with exclusivity. On the other hand, desirability, scarcity, and exclusivity do — which explains the aggressive price increase. This is good, as the market will stabilize and more value will be retained.

The paradox on this forum seems to be people wanting performance and exclusivity, while demanding parity in pricing with mid-level competitors.

Porsche prices have always been artificially high, locking the brand neatly between high-end cars and exotics.

As for the ZeroHedge article, it’s a mood-setting piece with partial truths passed off as credible analysis. Judging by the comments, the piece is clearly preaching to the choir. I almost forgot why I stopped reading ZeroHedge ages ago.

In principle I agree but I can also see the same shenanigans Q4 2025 when targets (government more than manufacturer) must be met and the fire sale will start all over.

Next new Taycans at my dealership will be from March (GTS models) whilst they offload the large stock of new J1.2s.

 

[A.Mayor]

Once again, "uneducated opinion" = opinion different/lesser than mine.
ZeroHedge commenters = the choir
Taycanforum commenters = well-informed, fair-minded, deliberative

You’re twisting my words. “Uneducated opinions” are simply that — views not grounded in factual evidence or a proper understanding of the topic, not just opinions that differ from mine.

I never claimed Taycan forum commenters to be “well-informed” or “deliberative”. In fact, I pointed out the paradoxical, conflicting expectations of some on this forum, as I have done before.

As for the ZeroHedge piece, my comment about “preaching to the choir” was a critique of the article’s tone and the general sentiments of the reactions, not a comparison between different forums.

This seems like a misunderstanding. Let’s not misrepresent what I said.

 

[A.Mayor]

In principle I agree but I can also see the same shenanigans Q4 2025 when targets (government more than manufacturer) must be met and the fire sale will start all over.

Next new Taycans at my dealership will be from March (GTS models) whilst they offload the large stock of new J1.2s.

Hopefully not! From what I’ve read and understand, the UK government is considering relaxing the mandate and has various mechanisms (loop-holes) so manufacturers can still meet targets.

The dealership I deal with — Porsche Centrum Gelderland, the largest in the Netherlands — has a stable rotation of 30-something new and old Taycans.

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